Comments on: Alone We Can Do So Little http://sarah-morgan.com/2008/10/28/alone-we-can-do-so-little/ jumping puddles in the rain since 2002 Thu, 11 Mar 2010 22:55:37 -0800 http://wordpress.org/?v=2.8.4 hourly 1 By: Sarah Morgan http://sarah-morgan.com/2008/10/28/alone-we-can-do-so-little/comment-page-1/#comment-1008 Sarah Morgan Mon, 30 Mar 2009 20:44:16 +0000 http://sarah-morgan.com/2008/10/alone-we-can-do-so-little/#comment-1008 @Neil - I think monitoring is a huge question mark everywhere. And you're absolutely right, ex-US has the same, or magnified, issues. @Silja - Thanks for the compliment! I agree completely - one of the words my main PPT on so/me ends on is PLAY. You have to know what these all feel like for yourself before you can know which will work for what you need. And it CAN'T begin and end with one team - it has to be PR, and IT, and employee communications, and HR, and sales & marketing - everyone has to become involved for it to really work as well as it can. @Neil – I think monitoring is a huge question mark everywhere. And you’re absolutely right, ex-US has the same, or magnified, issues.

@Silja – Thanks for the compliment! I agree completely – one of the words my main PPT on so/me ends on is PLAY. You have to know what these all feel like for yourself before you can know which will work for what you need. And it CAN’T begin and end with one team – it has to be PR, and IT, and employee communications, and HR, and sales & marketing – everyone has to become involved for it to really work as well as it can.

]]> By: Silja Chouquet http://sarah-morgan.com/2008/10/28/alone-we-can-do-so-little/comment-page-1/#comment-1007 Silja Chouquet Mon, 30 Mar 2009 20:20:11 +0000 http://sarah-morgan.com/2008/10/alone-we-can-do-so-little/#comment-1007 Thank you Sarah for this nice summary of what is going on with social media in pharma. You are absolutely right. It does take a lot of explaining, patients, re-explaining and DOING: I am a big believer in learning by doing and therefore, the day your bosses uses an internal twitter account rather than email or your project team puts everything on a blog... well you get it. I also believe, and this might come as a shock to you PR folks, that social media needs to get attention from all functions. In some pharma companies it has been pushed into the PR or, even worse, IT departments with little or no marketing involvement. Thank you Sarah for this nice summary of what is going on with social media in pharma. You are absolutely right. It does take a lot of explaining, patients, re-explaining and DOING: I am a big believer in learning by doing and therefore, the day your bosses uses an internal twitter account rather than email or your project team puts everything on a blog… well you get it.
I also believe, and this might come as a shock to you PR folks, that social media needs to get attention from all functions. In some pharma companies it has been pushed into the PR or, even worse, IT departments with little or no marketing involvement.

]]> By: Neil Crump http://sarah-morgan.com/2008/10/28/alone-we-can-do-so-little/comment-page-1/#comment-880 Neil Crump Sat, 21 Feb 2009 11:22:20 +0000 http://sarah-morgan.com/2008/10/alone-we-can-do-so-little/#comment-880 You are so right - we need to stop talking and do more doing on the social media front in the world of pharma. If you think it is bad in the US you should take a look outside. I practice in the UK (and Europe) and our clients, even those in communications, are struggling to grasp the power of social media (or even monitor it). As you say, us PR folk need to do ourselves out of a job and spread the word. The challenge with pharma social media outside the US is that we communicate in a much more restricted system (remember that direct to consumer communications about a prescription medicine is prohibited in most of the world). The pharmaceutical marketing regulatory systems are struggling to meet up with the changing online world. I am sure they will catch up, but in the interim there is a void opening up where, everyone, except the pharmaceutical companies themselves, can share opinions and learnings about medicines. There has to be a place for pharma in this engagement - time will tell how this is resolved. You are so right – we need to stop talking and do more doing on the social media front in the world of pharma. If you think it is bad in the US you should take a look outside. I practice in the UK (and Europe) and our clients, even those in communications, are struggling to grasp the power of social media (or even monitor it). As you say, us PR folk need to do ourselves out of a job and spread the word. The challenge with pharma social media outside the US is that we communicate in a much more restricted system (remember that direct to consumer communications about a prescription medicine is prohibited in most of the world). The pharmaceutical marketing regulatory systems are struggling to meet up with the changing online world. I am sure they will catch up, but in the interim there is a void opening up where, everyone, except the pharmaceutical companies themselves, can share opinions and learnings about medicines. There has to be a place for pharma in this engagement – time will tell how this is resolved.

]]> By: Boomers, Health Info & Social Media | Optimistic Rebel http://sarah-morgan.com/2008/10/28/alone-we-can-do-so-little/comment-page-1/#comment-82 Boomers, Health Info & Social Media | Optimistic Rebel Mon, 03 Nov 2008 15:32:40 +0000 http://sarah-morgan.com/2008/10/alone-we-can-do-so-little/#comment-82 [...] Nice article from Sarah Morgan: It’s becoming accepted that Boomers are (cautiously) going online for health information - but now over 50% of people 13-24 are looking online for health information . Which is great news for pharma: you can reach more age groups now… [...] [...] Nice article from Sarah Morgan: It’s becoming accepted that Boomers are (cautiously) going online for health information – but now over 50% of people 13-24 are looking online for health information . Which is great news for pharma: you can reach more age groups now… [...]

]]> By: Ryan http://sarah-morgan.com/2008/10/28/alone-we-can-do-so-little/comment-page-1/#comment-74 Ryan Wed, 29 Oct 2008 00:26:21 +0000 http://sarah-morgan.com/2008/10/alone-we-can-do-so-little/#comment-74 Great piece- very insightful. Great piece- very insightful.

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