Comments on: Motrin Moms Give Me a Headache

By: Whose reputation is hurt most? - Glen Turpin: The Identity Question

Whose reputation is hurt most? - Glen Turpin: The Identity Question — Thu, 20 Nov 2008 00:14:01 +0000

[...] Now that the dust has died down a bit, are we going to see some backlash against the mommyblogger community for overreacting? Sarah Morgan says she’s having a hard time taking them seriously. [...]

By: Jillian

Jillian — Tue, 18 Nov 2008 19:48:17 +0000

I am so glad you wrote this. I am not a mom (except to my adorable dog), so I realize I’m not entitled to really speak out on this – HOWEVER – my twitter was rampant with tweets about this. I suddenly found myself feeling some unnecessary disdain toward the mommy blogging community, which, to be fair wasn’t the nicest reaction. But, their twitter assault was making it difficult for me to feel any other way. Good job Sarah. This post is PERFECT.

By: NYCWD

NYCWD — Tue, 18 Nov 2008 01:58:21 +0000

I completely agree with everything you said here… except that I no longer take the Mommybloggers seriously. They have shown this pack mentality before, and it leaves me wondering if there is a difference between being a Mommyblogger and a Stepfordblogger.

Mommybloggers don’t rule the world nor did they “make” the blogosphere… but when they act out like this it is giving a bad reputation to blogger’s everywhere.

By: GirlPie

GirlPie — Mon, 17 Nov 2008 20:45:56 +0000

Well thought out, well quoted, well written. And not just because I agree (!) Any group that abuses its power loses its power. I’d hope most mommies would save the real ‘momma bear’ reaction for things that threatened their health and their child, not their ego.
But I’m not the target demo (although the Motrin posters showing the two orange tablets — one marked HIGH, the other marked HEELS — *did* speak to me, as a Girl and as a creative… I started riffing on all the other words they could use: Moving + Day, etc.) Maybe the next round will feature TWITTER + STREAM.

By: Marc Rohde

Marc Rohde — Mon, 17 Nov 2008 20:30:13 +0000

This is a humors and well thought out post that I happen to agree with.

There seems to be an assumption that there were no moms involved in the creation of this ad and based on the size of J&J I just find that hard to believed.

As a father that has worn a sling I can saw one thing for sure…my back HURT LIKE HELL after a could hours walking around with my kid. Seems to me that there is some truth in advertising, which is rare, so my hats off to Mortin for creating a truthful ad.

Too bad they pulled the ad, I would have liked a couple more days of this humor on Twitter.

By: Karen Putz

Karen Putz — Mon, 17 Nov 2008 20:28:01 +0000

This isn’t a case of someone crying “wolf.” You said it yourself: “The ad is completely condescending…” When an ad is condescending against a segment of the population, why shouldn’t there be an uproar? Bloggers who happen to be moms (and some dads out there too) found this ad offensive and raised their voice. The company listened and took action. Probably the end of the Motrin story, but a valuable lesson for other companies to take note of when they create their ad campaigns.