Demonstrated by one conversation and described in one word.
United Airlines: @petersagal Put the bananas down and step away from the Red Carpet Club. We have been on to you for weeks. Does NPR not feed you?
Love it. How can you not?
So that’s the conversation. Your one word?
Twitter works because it allows us to remember that behind every computer and every corporation we’re all just us. We want to be silly. We want to connect. We want to be ourselves.
And the funny thing is, when we do that, we can become more successful than we ever could trying to be “corporate”.