“Don’t Leave Home Without It.”
“The Most Interesting Man in the World.”
“Reach Out and Touch Someone.”
Even if you weren’t a marketer, you’d probably still know those phrases – because the best advertising becomes part of pop culture.
The pharmaceutical industry is different from consumer package goods in crucial ways. In some ways it’s more difficult work – but the brands we work on can truly change and save lives, which is a far more arresting story than any that the most heartstring-tugging tissue campaign could ever tell.
As different as we are, though, we can still learn from the greatest ad campaigns. Find out how in my latest article for Intouch Solutions.