Sarah Morgan
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Globalization is complicated. And in pharma marketing… well, that’s no exception.
Even if you don’t have international responsibility for your brand, it exists in an increasingly global environment.
But regulations vary drastically by region and nation.
And many organizations have an extremely decentralized structure, which makes global messaging a convoluted proposition.
Given all that… how can a pharma marketer really manage to “think global, act local”? I offer five suggestions in this piece for Intouch Solutions.
