Sarah Morgan
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When you consider your social tactic mix, should you be looking at Snapchat and Tumblr? The answer may surprise you.
Both are still seen as niche youth outlets, but their numbers are eye-catching: Snapchat has 300 million active users, one-third of which use the app daily; Tumblr has 358 blogs and 600 million users.
Snapchat is ephemeral and hyperpersonal. Tumblr is more about conversing than creating.
Find out which pharma brands are using these social networks, and what you need to know about them, in my recent article.
