Staying Creative in the Face of “No”

How can you stay effective, and motivated, in a restricted, regulated industry that – let’s face it – doesn’t have a reputation for being a hotbed of edgy ingenuity? 

Remaining a creative marketer in the pharmaceutical industry is like constantly walking a tightrope. I explain how to keep doing it, without letting it get you down that you often hear “no,” in my latest for Intouch Solutions.