Healthcare geek. Professional communicator. Basically? I write.


Narrative that changes healthcare behavior

Content Strategy

Engaging and motivating readers

Sweet Spot

Where digital meets healthcare

Digital + Social

Social media knowhow since 2003

Says Who?

“The kind of PR professional every marketer dreams of working with… she’s a top-notch writer whose prose is clear, concise and compelling.” – Sven Larsen, Zemoga

“As we say in French, she is able to rise ‘au-dessus de la mélée’ to be able to make wise strategic decisions.” – Louis DeLage,

“Among the first pharma social media troublemakers.” – Steve Woodruff, Impactiviti  

Latest Professional Posts

2014 Top Ten: Professional Posts

Welcome to the end of the year: One top 10 post for each of the last 10 days of 2014. Songs. Healthy living. Goals. Moments. Books. Movies. Things. Posts by other people. Today: professional posts Here are the posts you read...

The Man Behind the Curtain: The Emotional Impact of New Technology

A sufficiently advanced technology is indistinguishable from magic, said Arthur C. Clarke. I argue we can add a corollary: an insufficiently advanced technology is indistinguishable from despotism. If we can’t understand it at all, we’re enchanted. If we can understand a bit...

Latest Personal Posts

Poetry Saturday

My Worst Habit – Rumi My worst habit is I get so tired of winter I become a torture to those I’m with. If you are not here, nothing grows. I lack clarity. My words tangle and knot up. How to...

Fall in Love in 37 Easy Steps

Did you think falling in love was about luck, or fate, or destiny? Or maybe shared values or dreams? Yeah, no. Apparently not. Apparently, all you have to do is take a 36-question quiz, then lock eyes for precisely four minutes. According to...