Healthcare geek. Professional communicator. Basically? I write.


Narrative that changes healthcare behavior

Content Strategy

Engaging and motivating readers

Sweet Spot

Where digital meets healthcare

Digital + Social

Social media knowhow since 2003

Says Who?

“The kind of PR professional every marketer dreams of working with… she’s a top-notch writer whose prose is clear, concise and compelling.” – Sven Larsen, Zemoga

“As we say in French, she is able to rise ‘au-dessus de la mélée’ to be able to make wise strategic decisions.” – Louis DeLage,

“Among the first pharma social media troublemakers.” – Steve Woodruff, Impactiviti  

Latest Professional Posts

Throwback Thursday: Work Highlights for 1H 2015

Time for some show and tell! I can’t share a lot of my work. Some is for internal use, or for a client’s clients, or under a client’s byline. But my consulting for Intouch Solutions includes work under my own byline, and I love that, as I do all of...

Wearables. Coming of Age? Not Yet.

It’s always been easy to understand the point of a wristband device. From Dick Tracy to Marty McFly, geeks have always wanted something on their wrist that could do all kinds of cool stuff. The problem has been that technology never miniaturized...

Latest Personal Posts

Goals: 2Q15 Update

At the end of last year, I reviewed 2014 goals and set 2015 ones. And since accountability accomplishes, let’s see how I’m doing halfway through the year. RAI treatment was a giant monkey wrench, so it’s a bit dispiriting, but it’s important to keep me on track....

Mistaken Identity: Episodes 1085-1120

Recently, Other Me’s have: decided to get a little freaky with a Melbourne couple bought some fruits and vegetables for the garden gone to the end-of-season softball picnic gotten pictures of the Colgate University reunion from their dad heard how...