Healthcare geek. Professional communicator. Basically? I write.


Narrative that changes healthcare behavior

Content Strategy

Engaging and motivating readers

Sweet Spot

Where digital meets healthcare

Digital + Social

Social media knowhow since 2003

Says Who?

“The kind of PR professional every marketer dreams of working with… she’s a top-notch writer whose prose is clear, concise and compelling.” – Sven Larsen, Zemoga

“As we say in French, she is able to rise ‘au-dessus de la mélée’ to be able to make wise strategic decisions.” – Louis DeLage,

“Among the first pharma social media troublemakers.” – Steve Woodruff, Impactiviti  

Latest Professional Posts

Social Media: Oh, the Humanity

The ability of social media to personalize and humanize is a power that can’t be underestimated. Whether you’re a person building your individual career brand, a product trying to create a brand identity, or a corporation trying to seem less...

The Democratization of Creativity

Are social media making society more creative – or less? COMM 3307 – to complete the assignment, read this, give the links a glance, and comment either below or on the Facebook group – before Monday’s class (2/23). In 1993,...

Latest Personal Posts

Goals: 1Q15 Update

At the end of last year, in the 10 “Top 10″ posts I did for the last 10 days of the year, I reviewed my goals for 2014 and set some for 2015. Accountability is what accomplishes. So let’s see how I’m doing....


Home Sweet Home Three years ago this week, I ignored my brother’s advice, drove past an abandoned factory, pushed open an unlabeled door in the back of a building, and went looking for Greg Tymon. Any one of those is a questionable life...