Healthcare geek. Professional communicator. Basically? I write.

Writing

Narrative that changes healthcare behavior

Content Strategy

Engaging and motivating readers

Sweet Spot

Where digital meets healthcare

Digital + Social

Social media knowhow since 2003

Says Who?

“The kind of PR professional every marketer dreams of working with… she’s a top-notch writer whose prose is clear, concise and compelling.” – Sven Larsen, Zemoga

“As we say in French, she is able to rise ‘au-dessus de la mélée’ to be able to make wise strategic decisions.” – Louis DeLage, theheart.org

“Among the first pharma social media troublemakers.” – Steve Woodruff, Impactiviti  

Latest Professional Posts

Throwback Thursday: Best of 1Q 2015

Have you been too busy to read? You can admit it. I’ve made it easy for you to catch up. Here are the most-read posts from the first quarter of 2015. The Democratization of Creativity – actually a lecture for my Fordham...

Social Media: Oh, the Humanity

The ability of social media to personalize and humanize is a power that can’t be underestimated. Whether you’re a person building your individual career brand, a product trying to create a brand identity, or a corporation trying to seem less...

Latest Personal Posts

Interesting Times: Update 17 – Good Results Don’t Get You Off the Hook

Over the last month, I had a couple of weeks of restrictions, four days of trips to the hospital in Philadelphia for shots and draws and pills and scans, and a week of waiting for results. I admit, it messed with...

Throwback Thursday: Best of 1Q 2015

Have you been too busy to read? You can admit it. I’ve made it easy for you to catch up. Here are the most-read posts from the first quarter of 2015. The Democratization of Creativity – actually a lecture for my Fordham...
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