Healthcare geek. Professional communicator. Basically? I write.


Narrative that changes healthcare behavior

Content Strategy

Engaging and motivating readers

Sweet Spot

Where digital meets healthcare

Digital + Social

Social media knowhow since 2003

Says Who?

“The kind of PR professional every marketer dreams of working with… she’s a top-notch writer whose prose is clear, concise and compelling.” - Sven Larsen, Zemoga

“As we say in French, she is able to rise ‘au-dessus de la mélée’ to be able to make wise strategic decisions.” - Louis DeLage,

“Among the first pharma social media troublemakers.” - Steve Woodruff, Impactiviti  

Latest Professional Posts

MM&M Feature on Orphan and Specialty Drugs Published

Coverage at the Crossroads is now live and published in the March issue of Medical Marketing & Media. In this feature, I was given three sets of survey data, gathered from patients, physicians and payers, regarding the problems accessing certain...

Burning Down the Farm: On the Road

Back in November, the farm burned down, and I started out on a path I’d wanted to walk for years, but had always been too financially conservative to take. I am now a full-time freelance writer and PR consultant. So:...

Latest Personal Posts

Mistaken Identity: 861-892

In which Other Mes (Other Me’s? Other Mes? I have punctuation issues) drop out of Human Nutrition, get notes with Nathalie’s new email address in France, from the Fun Run that Other Me donated to, from American Airlines about Other...

YWTT: Why Exactly British TV Is So Damn Good

This post is part of the You Write the Title series – title submitted by Karen. Easy question with an easy, foolproof answer. Take a compact former superpower with eons of reverence for education and drama, ensure it retains a...