Healthcare geek. Professional communicator. Basically? I write.


Narrative that changes healthcare behavior

Content Strategy

Engaging and motivating readers

Sweet Spot

Where digital meets healthcare

Digital + Social

Social media knowhow since 2003

Says Who?

“The kind of PR professional every marketer dreams of working with… she’s a top-notch writer whose prose is clear, concise and compelling.” – Sven Larsen, Zemoga

“As we say in French, she is able to rise ‘au-dessus de la mélée’ to be able to make wise strategic decisions.” – Louis DeLage,

“Among the first pharma social media troublemakers.” – Steve Woodruff, Impactiviti  

Latest Professional Posts

Surviving BuzzWorld

“What’s the value-add of scaling our multichannel marketing to add a new patient-centric element of gamification?” “MRL is worried about UGC before the sNDA’s PDUFA date.” “We need big data so we can get analytics to prove the ROI on...

Finished Project: LASERS

I know you are now mentally saying the word “laser” in a Dr. Evil voice. I relish the power I have over you. One of the things I love the most about what I do is how much I get...

Latest Personal Posts

Mistaken Identity: Episodes 947-972

Today’s wild rumpus includes: Mary Kay emails from Tara Problems with Other Me’s University of Michigan Credit Union account Invoices for baby headbands from Goodnightmoon Props Business enquiries from Australia Post wondering why Other Me hasn’t been answering her phone (she...

You Write the Title V

It’s your favorite time of year. That time where you get to tell me what to do. And I do it.  Give me a title and I’ll give you a post on it. I don’t promise exactly how – fiction, nonfiction, gifset, list, haiku, picture,...