Healthcare geek. Professional communicator. Basically? I write.


Narrative that changes healthcare behavior

Content Strategy

Engaging and motivating readers

Sweet Spot

Where digital meets healthcare

Digital + Social

Social media knowhow since 2003

Says Who?

“The kind of PR professional every marketer dreams of working with… she’s a top-notch writer whose prose is clear, concise and compelling.” – Sven Larsen, Zemoga

“As we say in French, she is able to rise ‘au-dessus de la mélée’ to be able to make wise strategic decisions.” – Louis DeLage,

“Among the first pharma social media troublemakers.” – Steve Woodruff, Impactiviti  

Latest Professional Posts

You Are Not Your Numbers: A Social Media Rant

Today I watched a video that fascinated me. In it, a girl is lit up like Christmas morning – oddly, it’s because she’s turned her back on what was helping her make money. Instead, she built a website dedicated to talking about how toxic it can...

Punctuation Evolution: How Texting Is Changing Writing

My first text of the morning wished me a happy International Punctuation Day. (What can I say? My friends know me.) But earlier this month Real Simple declared “The End of Punctuation?!?” So which is it? Celebrated? Or on the decline?...

Latest Personal Posts

Mistaken Identity: Episodes 1121-1194

Ah, Mistaken Identity: posts that demonstrate how my ego stays in check thanks to all the email I get meant for other people. In case you were wondering, my ego is VERY in check. SO MANY EMAILS. Just highlights this time. A few gems below...

You Write the Title V

The best things in life happen only once a year. They have anticipation and rarity – two of my favorite things. The leaves changing. When I was little and “The Wizard of Oz” would air once around my birthday. Unpacking Christmas decorations. That...